Macho Protagonist — A protagonist well gifted with stereotypically male characteristics such as virility, strength and toughness, particularly with regard to sexual attractiveness.
Macrophilia — Visual novels with this tag include scenes of a macrophilic nature. This is often sexual, but sometimes not. Macrophilia refers to a fascination with or a sexual fantasy involving giants. The giants in question might have originally been of that size, or they may have been normal-sized people that have suddenly gained a lot of height.
Madam Heroine — Traffickers, also known as pimps or madams, exploit vulnerabilities and lack of opportunities, while offering promises of marriage, employment, education, and/or an overall better life. However, in the end, traffickers force the victims to become prostitutes or work in the sex industry. Various work in the sex industry includes prostitution, dancing in strip clubs, performing in pornographic.
Madness — One or more characters in this game are either insane or showing early symptoms of starting to get mad.
Mages Association — Game has an organization of magic users, however they are called in the game; sorcerers, wizards, magus, magi... Most of the time in modern settings these associations are hidden out of sight, but its not a requirement for this tag.
Magic — This game features elements and themes related to the paranormal concept of magic. Do not use for games that have magic as a form of illusionary tricks which has no paranormal qualities.
Mahjong as Story Element — The game Mahjong appears in the the story in some content, but it is not an actually playable minigame, just a story-element or plot-device. If Mahjong is present in the visual novel as a playable game, use Mahjong as Gameplay Element instead.
Maid Cafe — A significant part of this visual novel is set in a maid cafe.
Maid Cosplay — The visual novel features a character cosplaying as a maid. Key point of maid cosplay is a maid dress (headband, stockings, high heels...). Not all parts of the costume are necessary for the tag to apply.
Major Antagonist — Antagonist is the character in a story who is playing plot-defining role against the protagonist i.e. can be considered his enemy. This visual novel features one or more antagonists playing a major role in the story and the protagonist trying to overcome them is a crucial part of the plot. Note that antagonists are not necessarily villains as well. The enemies of a Villainous Protagonist for.